12+ years in B2B, B2C SaaS platform and mobile design, owning product design end-to-end from IA to accessibility to delivery.
Sole designer for a new SaaS platform, building the product, design practice, and research foundations from the ground up for customers including FedEx, Panasonic, and Samsung.
Growth design and informal team leadership across three parallel roles, shipping what mattered while building the conditions for a team to grow.
Full 0 to 1 design cycle for a consultant-facing political ad platform. Strategy, research, design system, and beta launch.
Design system, accessibility program, and AI tooling built in parallel with active product development. 300+ components, 91% accessibility pre-MVP.
Read case study →First scalable component library at Keen. Survived a full company rebrand. 40% handoff reduction, 90% fewer duplicate components.
Read case study →Research-led mobile design. 87% of participants reshaped the IA and MVP scope entirely.
Read case study →Products that need to scale can't afford confusion. Systems thinking keeps experiences coherent, from information architecture to design systems.
Accessibility isn't a checklist. It's how clarity and quality get evaluated from the first token, not a review at the end of the sprint.
The best design decisions happen before the brief. Research challenges assumptions, and collaboration keeps quality intact from concept to production.
AI is part of the daily practice, using Claude, Figma MCP, and Jira MCP. Not to replace thinking, but to protect time for it.
She's patient, knowledgeable, systems thinking, curious, detail oriented, a critical thinker, disciplined and a self-starter. Her contributions are vast, defining and maintaining the Clarity Design System, creating experiences that help Keen expand into new verticals, building experiences that drive personalization, loyalty, navigation and empower the user to have choices.