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Lead Product Designer building products users love.systems that scale.strong design teams.accessibility first.

12+ years in B2B, B2C SaaS platform and mobile design, owning product design end-to-end from IA to accessibility to delivery.

300+
Design system components built from scratch
Benchmark: Design Practice →
67%
Campaign completion rate on a live SaaS platform
Benchmark: Product Design →
90%
Reduction in duplicate components across product
Keen: Design System →
10%
Annual acquisition target hit in the first month
SpeakEasy Political →
Featured work
More work
What I do

I work at the intersection of product strategy, engineering, and design.

01

Reduce complexity

Products that need to scale can't afford confusion. Systems thinking keeps experiences coherent, from information architecture to design systems.

02

Inclusive by design

Accessibility isn't a checklist. It's how clarity and quality get evaluated from the first token, not a review at the end of the sprint.

03

Influence upstream

The best design decisions happen before the brief. Research challenges assumptions, and collaboration keeps quality intact from concept to production.

04

Integrate AI intentionally

AI is part of the daily practice, using Claude, Figma MCP, and Jira MCP. Not to replace thinking, but to protect time for it.

What people say
She's patient, knowledgeable, systems thinking, curious, detail oriented, a critical thinker, disciplined and a self-starter. Her contributions are vast, defining and maintaining the Clarity Design System, creating experiences that help Keen expand into new verticals, building experiences that drive personalization, loyalty, navigation and empower the user to have choices.
Andrei Cabanban
UX Director, Ingenio